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Optimize a Server for Ecommerce — Server Performance

Optimize a Server for Ecommerce — Server Performance

What’s better for E-commerce

E-commerce is short for electronic commerce. It refers to commercial transactions or activities carried out on the internet. E-commerce works by transferring data and money through an electronic medium. The main purpose of E-commerce for a business owner is to take advantage of the internet’s wide reach to gain as many customers as possible. E-commerce is just like a traditional market place where goods and services are exchanged for a price. The only difference is that while one is done in a physical market, the other (e-commerce) is done on the internet.

Business operators who engage in e-commerce would normally put in a lot of resources to ensure that their brand is visible to their target audience, and their potential buyers are not discouraged from patronizing them due to technological issues. One of such measures these e-commerce operators take to boost their sales is by having an E-commerce server.

An E-commerce server is one that is strictly dedicated to buying and selling services and products. There are so many advantages to having a properly functional E-commerce server. An optimally functioning e-commerce server will help drive lots of sales and traffic to an online business which will, in turn, boost brand visibility. In the reverse, a poorly managed e-commerce server would result in a significant loss of customers.

Customers who purchase goods and services from e-commerce sites do so because they trust the site is secure enough to protect their data input, and that the site would function optimally without stress. E-commerce buyers also buy from the internet because it’s a more convenient method of shopping. When such e-commerce sites refuse to perform optimally due to loss of data, lack of storage space, poor network, etc., buyers get discouraged and opt-out from the site.

The bad news is that it is very easy for a poorly managed e-commerce server to be overwhelmed and break down. This is because e-commerce deals with large amounts of data input and resources that can overwork an ‘under-resourced’ server to the point where it can no longer perform its basic functions. To ensure that the server isn’t overwhelmed, conscious steps must be taken to increase certain resources in the server.

Ways to Increase Server Memory

The aim of server memory is to process data. Server memory is also what allows the server to interpret data. It processes data and carries out the instructions according to the inputted data. To improve server memory, the following tips are useful:


  • Increase the limit through the PHP.ini file if you have access to the file. To do this, find ‘memory_limit’ and increase it as ‘memory_limit=256M)


Ways to Increase Server Storage

Server storage refers to the capacity of a server to store, secure, and manage data. An important element of E-commerce is the need to transfer data between the customer and the e-commerce service provider. Such data needs to be stored so that it is accessible whenever it may be needed in the future. The inability to store and access data when necessary would negatively affect the e-commerce site performance. This is why efforts should be made to regularly check the server’s capacity to store data input. To increase server storage:

  • Upgrade your RAM
  • To increase the capacity of your server to store data, you can add a new internal hard disk to the server. To do this, shut the server down, add the new disk then restart the server.

Ways to Increase Server Processors

The server processor plays a major role in ensuring maximum performance for an e-commerce server. The processor accepts data, accesses the data, and executes the instructions from the data. For example, one of the most common instructions the processor carries out is the transportation of data from one memory to another.

A lot of relevant data passes through an E-commerce server. In addition to this, users that log into the site perform lots of other functions that may be too much collectively for the server to handle.

The key to increasing your server processors’ capacity is to estimate the level of activity on your site and upgrade to a processor with a higher number of cores to handle the inflow of data and other activities.

Ways to increase Server Network

Lack of speed is one problem that a lot of e-commerce server users encounter. It can be really frustrating. There are many factors that could be responsible for the lack of speed. It could be that the amount of data input far outweighs the bandwidths or the network service provider is under-resourced.

Again, poor network management can force data to travel through longer routes, slowing down speed as a result. Far proximity from the data center can also be a problem. To ensure that the server network performs optimally, site owners should increase their number of bandwidths.


In computing, data means different pieces of information suitable for processing by the computer system. When physical commerce takes place, both parties discuss face to face over the price and suitability of the goods or services to be purchased. In Ecommerce, this mode of interaction is replaced by data sharing, whereby the buyer shares some information (data) with the seller who in return communicates another set of information to the buyer. What they are doing is sharing data between themselves.

Data sharing is the heart of any e-commerce business venture. Most of the problems that are associated with e-commerce servers directly or indirectly related to data management. Since e-commerce deals basically in exchanging and transferring data, it is no surprise that the e-commerce industry prioritizes data management above all else.

For data to be properly managed, the e-commerce server must be solid enough to perform optimally. For the server to perform optimally, certain factors like the server’s ability to process data, store data, access data, and transfer data with adequate speed must continuously be improved upon.

When a server is optimized to perform its functions at its best, data management becomes easy, the site users remain happy, e-commerce business blooms and everyone is happy.