Virtual Private Networks (VPNs) are hot right now. The networks are swiftly growing in their adoption rates and show no signs of slowing down. I’ve been wondering what advice I would give to entrepreneurs looking to enter the space, and after some thinking, I’ve made some tips that I believe would be especially effective.
Advertising and Beginner-Friendly Features
Currently, the most significant obstacle would-be entrepreneurs will face is the stiff competition. VPN companies are a dime a dozen at the moment, and the fight for the consumer’s wallet is poised to grow more intense. In most cases, it’s advisable to be a trendsetter as opposed to a tailcoat rider. But with an area with as many avenues for expansion as VPNs, ignoring the prospect is uniquely challenging. Overcoming the competition will require an intense marketing campaign. A VPN company won’t be able to ride the waves of positive word of mouth for very long. This fact is compounded by the technologies’ business model erring towards subscription models. While this is wonderful once a service has secured a healthy pool of active users, it can also make taking customers from the competition more difficult. Individuals will be less likely to jump ship because of the sunk cost involved. As a result, the majority of a startup’s early adopters will be those new to VPN software. Taking advantage of this position is relatively simple. Since a service would be working with beginners, I would recommend crafting that service around intuitive design and ease of use. Complex features are lovely, but they won’t do much to sway those who aren’t well-versed in the subject matter. Crafting a service that delivers an easier user experience first and adding features and capabilities through later updates is a much wiser strategy. Likewise, it’s also advisable to follow suit with the competition and craft a subscription model for the service’s payment plan. Make sure it’s flexible, including options for a full year, three months, or a single month. This price model ensures there’s an effective plan for the most substantial amount of consumers possible.
While features should be easy to understand, it’s also essential for them to be competitive. I can’t imagine a VPN service competing in the current marketplace when it lacks in capabilities. These types of services live or die depending on the kinds of features they offer their customers. If a program isn’t able to at least achieve parity with industry standards, it’s doomed to fail. Thankfully, the industry isn’t particularly demanding at the moment concerning development. It goes without saying that a tech company requires skilled software engineers, and the types of features standard for VPNs aren’t particularly complex. Here are some examples of must-have features I recommend a potential service offer: Communication hubs Automated updates Password Management IP Address Personalization General quality of life features, like an easily navigated UI A VPN also needs to run consistently. It is the type of service where downtime is inexcusable—a VPN should be available on a 24/7 basis, with tech support and general features open as well. Without these features, it’s difficult to imagine a startup being able to compete with those with their foot already in the game.
A Focus on Security
VPNs are founded upon security. Many use these services exclusively for their password management functionalities. As such, ensuring that the “private” part of the equation is at center stage will help make a service more competitive. What does this mean in practice? Two-step verification is an excellent place to start. Because VPNs deal with such crucial information, making sure consumers are able to reclaim lost accounts and passwords is crucial. Likewise, appropriate steps also need to be taken to keep bad actors at bay. IP address recognition, security questions, password-length requirements, and more are all needed to compete. I certainly wouldn’t trust my most vital information with a service that lacks these features, and I wouldn’t recommend anyone enter the space without them in full effect. If you don’t know whether renting or buying a dedicated server fits you better, please check this article.
Social Media Integration
Lastly, social media integration is a must. The ability to integrate social media networks with a VPN is bordering on an industry standard. That said, the feature is still in a place where it’s more of a benefit than a given for a VPN service. Taking advantage of this will aid immensely in crafting a more viable service. I want to be able to control what information services like Facebook and Twitter are able to take from me when I use their services. Likewise, I also want to know precisely how much time I spend on my favourite websites. And ensuring that logging in to these services is safe and fast are crucial as well. If a service is able to nail all of these things, I would cancel my subscription to my current VPN of choice in a snap. Get Better at Marketing If you have built some buyer personas for your VPN business, you would probably find that you don’t have a massive audience. In fact, it’s more a niche. Based on your market segment, you pick just focus on just one discipline of marketing when starting out, such as SEO, PPC Ads, Social Media Marketing and YouTube Marketing.
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